Tulchan™
Supporting the fourth annual British Restaurant Awards and the Best Bar 2022 category.
The British Restaurant Awards announced Tulchan™ as Official Gin Sponsor of the fourth annual edition on 27 August 2022.
The partnership connected the Scottish small batch brand with an awards programme celebrating restaurants, chefs, bars and culinary experiences throughout the United Kingdom.
Tulchan™ also acquired naming rights to the Best Bar 2022 category, connecting the partnership directly with leading hospitality venues from across the country.
The brand formed part of the opening reception ahead of the awards ceremony at Porchester Hall in London on 12 September 2022.
Tulchan™ at the 2022 Awards
Official Gin Sponsor
Partnership Category
2022
Partnership Year
Best Bar
Category Naming Rights
4th
British Restaurant Awards Edition
12 September
2022 Ceremony
Porchester Hall
London
Tulchan™ and the British Restaurant Awards
Tulchan™ joined the fourth annual British Restaurant Awards as Official Gin Sponsor.
The partnership reflected the relationship between restaurants, bars, beverage service and the wider hospitality experience.
Tulchan™ also became the naming rights partner of the Best Bar 2022 category, connecting the brand with recognised bar destinations from London, Cardiff, Leeds, Edinburgh, Birmingham and Sheffield.
The partnership announcement was published shortly before the ceremony, with Tulchan™ included within the opening reception ahead of the awards presentation.
A Gin From Whisky Country
The original 2022 partnership announcement described Tulchan™ as a luxury small batch London Dry gin connected to a Scottish estate overlooking lochs, moors, glens and the River Spey.
According to brand information supplied for the historical announcement, the product drew inspiration from the botanical landscape of the estate and the distilling heritage associated with Speyside.
The brand positioned Tulchan™ as a Scottish interpretation of a traditional London Dry style.
Brand and estate information attributed to Tulchan™ and the original 2022 partnership announcement.
Inspired by the Scottish Landscape
Botanicals referenced in the original 2022 announcement
Sloe berries
Blackberry leaves
White asparagus
Elderflowers
Juniper
Angelica root
Liquorice root
The original announcement described Tulchan™ as combining traditional gin botanicals with ingredients associated with the Scottish estate.
The brand stated that this combination was intended to convey elements of the local landscape while retaining the expected character of a London Dry style.
Historical brand information attributed to the original 2022 announcement. Current product details may differ.
Tulchan™ Best Bar 2022
Category Naming Rights Partner — Tulchan™
As part of the historical partnership, Tulchan™ acquired naming rights to the Best Bar category at the fourth annual British Restaurant Awards. The category recognised distinctive bar and hospitality experiences from across the United Kingdom.
Hyde Bar
Lab 22, Cardiff
Swift Soho, Central London
The Connaught Bar, Mayfair, West London
Hedonist, Leeds
Tayēr and Elementary, Shoreditch, East London
Bramble Bar and Lounge, Edinburgh
Jake's Bar and Still Room, Leeds
The Pineapple Club, Birmingham
Public, Sheffield
TH@51 at Taj Hotels, London
Pinch Bar, London
The 2022 Opening Reception
The original partnership announcement stated that Tulchan™ would be represented during the opening reception before the fourth annual British Restaurant Awards ceremony.
This formed part of the brand's hospitality connection with the 2022 event and its sponsorship of the Best Bar category.
Please enjoy responsibly. Alcohol is only for adults of legal drinking age.
Why the Partnership Made Sense
Hospitality Alignment
Tulchan™ was connected to restaurants, bars and premium hospitality environments relevant to the British Restaurant Awards audience.
Category Relevance
Naming rights to Best Bar connected the brand with a category directly related to drinks service and bar experiences.
Brand Storytelling
The partnership provided a platform for presenting the brand's Scottish heritage and botanical identity.
Event Integration
The opening reception offered a relevant hospitality environment for the historical sponsor association.
The 2022 Partnership Timeline
Tulchan™ Named Official Gin Sponsor of the Fourth Annual British Restaurant Awards
The British Restaurant Awards announced Tulchan™ as Official Gin Sponsor of its fourth annual edition on 27 August 2022.
The British Restaurant Awards provide members of the public with an opportunity to nominate and vote for restaurants, chefs and culinary experiences from across the United Kingdom.
Tulchan™ was introduced through the partnership as a luxury small batch London Dry gin connected to the landscape and distilling heritage of Speyside in Scotland.
The original announcement described the House of Tulchan™ as overlooking lochs, moors and glens near the River Spey.
According to brand information supplied for the partnership, Tulchan™ combined traditional gin botanicals with ingredients associated with the Scottish estate.
The announcement referenced sloe berries, blackberry leaves, white asparagus and elderflowers alongside juniper, angelica root and liquorice root.
As part of the partnership, Tulchan™ acquired naming rights to the Best Bar 2022 category.
The category shortlist brought together recognised hospitality venues from London, Cardiff, Leeds, Edinburgh, Birmingham and Sheffield.
The original partnership announcement also stated that Tulchan™ would be represented during the opening reception before the awards ceremony.
The fourth annual British Restaurant Awards took place at Porchester Hall in London on 12 September 2022.
Tulchan™ remains part of the British Restaurant Awards historical sponsor archive as Official Gin Sponsor of the 2022 edition.
The partnership demonstrates how a suitable drinks brand can connect with hospitality, category sponsorship, editorial storytelling and the wider awards programme.
Archive Note
This article was originally published on 27 August 2022 and reflects the Tulchan™ brand and partnership information supplied at that time. Product details, website information and brand positioning may have changed since the original publication.
The 2022 British Restaurant Awards Nominees
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The 2022 British Restaurant Awards Winners
The winners announced at the fourth annual British Restaurant Awards ceremony.
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