Eira Water
Supporting the sixth annual British Restaurant Awards and its celebration of British restaurants and hospitality.
The British Restaurant Awards announced Eira Water as Title Sponsor of the 2024 edition on 19 March 2024.
The partnership brought together a premium hospitality brand and an awards programme celebrating restaurants, chefs, hospitality teams and culinary businesses throughout the United Kingdom.
Eira Water's association with restaurants and premium dining created a strong connection with the audience and purpose of the British Restaurant Awards.
The partnership became an important part of the sixth annual ceremony, which took place at the Crown London Hotel on 28 August 2024.
Eira Water at the 2024 Awards
Title Sponsor
Partnership Category
2024
Partnership Year
6th
British Restaurant Awards Edition
28 August
2024 Ceremony
Crown London Hotel
London
Eira Water and the British Restaurant Awards
Eira Water joined the British Restaurant Awards as Title Sponsor of the sixth annual edition.
The partnership reflected a shared focus on quality, hospitality, innovation and memorable dining experiences.
Through its connection with premium restaurants and hospitality environments, Eira Water represented a relevant partner for an awards programme recognising culinary achievement throughout the United Kingdom.
The partnership was announced in March 2024 and continued through the awards programme and sixth annual ceremony.
Our partnership with the British Restaurant Awards 2024 as the title sponsor is deeply rooted in Eira Water's commitment to the culinary world. This collaboration is a testament to our dedication to supporting chefs, restaurateurs and the broader gastronomy community. We believe in the transformative power of our pure Norwegian water to not only complement but significantly enhance the dining experience. It is an opportunity to merge our values of sustainability, quality and purity with the culinary excellence celebrated at the awards, setting a new standard for dining experiences globally.
Jad Asaad
Global Marketing Director
Eira Water
Statement made by Eira Water's representative at the time of the partnership announcement. Product and sustainability references within the quotation reflect Eira Water's own positioning.
The British Restaurant Awards are pleased to welcome Eira Water as the Title Sponsor. This partnership epitomises a shared vision for culinary excellence, sustainability and innovation. Eira Water's commitment to enhancing dining experiences aligns with the values we uphold at the British Restaurant Awards. Together, we are poised to create unforgettable moments for culinary enthusiasts worldwide.
Jamie Walsh
Head of Partnerships
British Restaurant Awards
About Eira Water
Eira Water was founded in 2007 and is associated with a natural water source in Eresfjord, Norway.
The brand positions its water within premium restaurant, hotel and hospitality environments.
According to information supplied by Eira Water, the source and natural filtration process form an important part of the brand's identity and its focus on purity, quality and dining experiences.
Information supplied by Eira Water
The Eira Water Story
According to information supplied by Eira Water, its source is located in Eresfjord, Norway.
The brand states that the water follows a natural journey through layers of quartz before reaching the source.
Eira Water describes this process as contributing to the clarity and characteristics associated with the product.
The original partnership announcement stated that the source is located approximately 1,500 metres above sea level and that the natural journey takes nearly two months.
Sourcing and purity statements are attributed to Eira Water and reflect information supplied at the time of the partnership announcement.
Connected to Premium Dining
The Eira Water partnership reflected the close relationship between beverage presentation and the wider hospitality experience.
The brand's positioning within premium restaurants and hospitality environments aligned with the British Restaurant Awards and its celebration of chefs, restaurateurs and service excellence.
The Title Sponsor partnership placed Eira Water within the story of the 2024 edition and its recognition of dining experiences from across the United Kingdom.
Why the Partnership Made Sense
Audience Alignment
Eira Water's connection to restaurants and premium hospitality aligned with the British Restaurant Awards audience.
Category Relevance
Water and beverage presentation form part of the overall restaurant and guest experience.
Premium Positioning
The partnership connected two brands focused on quality, presentation and hospitality.
Long Term Storytelling
The sponsor announcement, ceremony coverage and historical archive created opportunities for the partnership to remain visible beyond the event date.
The 2024 Partnership Timeline
19 March 2024
Eira Water was announced as Title Sponsor of the sixth annual British Restaurant Awards.
26 August 2024
Public voting closed.
British Restaurant Awards Announces Eira Water as Title Sponsor for the 2024 Edition
The British Restaurant Awards announced Eira Water as Title Sponsor of its sixth annual edition on 19 March 2024.
The partnership brought together the British Restaurant Awards' celebration of restaurants, chefs and culinary excellence with Eira Water's position within premium dining and hospitality.
As Title Sponsor, Eira Water supported the 2024 awards programme and its recognition of restaurants, chefs, hospitality teams and culinary businesses throughout the United Kingdom.
Jad Asaad, Global Marketing Director of Eira Water, described the partnership as part of the brand's commitment to chefs, restaurateurs and the wider gastronomy community. He highlighted Eira Water's focus on sustainability, quality, purity and premium dining experiences.
Jamie Walsh, Head of Partnerships at the British Restaurant Awards, welcomed the collaboration and described it as a partnership shaped by shared values around culinary excellence, sustainability and innovation.
Eira Water was founded in 2007 and is associated with a natural water source in Eresfjord, Norway.
According to information supplied by Eira Water, the brand's source and natural filtration journey contribute to the purity, clarity and characteristics associated with its water.
The partnership formed an important part of the sixth annual British Restaurant Awards and its celebration of restaurants and hospitality throughout the United Kingdom.
The completed 2024 ceremony took place at the Crown London Hotel on 28 August 2024.
Eira Water's role as Title Sponsor remains part of the British Restaurant Awards partnership archive and demonstrates how brands connected to dining and hospitality can become part of the awards' wider story.
Archive Note
This partnership was announced on 19 March 2024. The completed sixth annual British Restaurant Awards ceremony took place at the Crown London Hotel on 28 August 2024. Product and sourcing statements within this article include information supplied by Eira Water at the time of the partnership announcement.
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